Bring old attractions to life
Studies show that customers tend to overestimate the time they have to spend waiting. This can lead to queue jumping and crowding issues, which happen to be the two biggest complaints at amusement parks. LED digital screens can help to relieve these problems by providing engaging content such as park or ride videos, music, park promotions and estimated wait time as the guests wait in line.
More so than any other solution, digital signage allows amusement parks to easily communicate wayfinding with large crowds of people trying to navigate a large, busy park. When customers have a pleasant experience finding their way around an unfamiliar place, they are more likely to return.
With such a large emphasis on the importance of sales and revenue, it is vital to make use of all sales offers, including upsells, upgrades and add ons. Digital screens effectively inform and promote products, services and events to visitors without being seen as pushy.
Not only can digital signage improve the customers experience, it can also provide health and safety notices around the park. Digital signage can act as an emergency alert system, raising awareness throughout the facility and delivery essential health and safety messages. Through a centrally controlled system, critical information can be pushed out to all digital screens improving the ability to respond to all types of situations.
Digital signage for health and safety notices are also another way to reduce wait times to make sure all guests are prepared to board the ride or attraction. Without forgetting weather conditions too; digital signage is the perfect tool to help guests plan their visit around the ever changing weather conditions and to notify/warn all customers to be prepared before the weather hits.
Grab their attention
You may have grabbed the customer to pay entry into your theme park, but why stop the advertising there? Using digital signage as a streamlined marketing tool to promote activities and events happening daily around the park. They can also be used to shout about special holidays throughout the year too! Using visually appealing design layouts can make holidays and events seem even more magical. The video and graphic content on the digital screens can be easily customised and updated to fit with your entertainment calendar.
Grab attention to increase sales and change catering and merchandising information on the fly with our fantastic menu boards.
In-park amenities such as catering stands, concessions and gift shops are vital for driving extra profits whilst people are inside the park. Strategically placing digital signage around the park really helps to boost sales in these three areas.
For more information on our extensive range of LED display solutions for theme parks and attractions, contact Scanlite today.
