2019 has been a tumultuous year so far – and we’re still only seven months in! With anxiety around Brexit, nervousness over new leadership, and a sticky economy, it’s no wonder so many businesses are tightening their belts and playing it safe.
However, marketing your company in these precarious times is more important than ever – but standing out from the crowd and making the most noise is also essential. That’s why we’ve put together this article on the best ways to use digital signage to promote your business this year.
And if you need some help on how to do any of the below, you can speak to one of our experts to help generate those all important ideas.
Know your goals
Think about the aim of using digital signage. It can be tempting to think that you know exactly why you’re using it and where it needs to be placed, but often our end goal can be overshadowed by being impressed by fancy animation and cool software. Ensure your signage partner is providing you with the right advice, so if you have a goal of reaching more people or engaging with your current audience, you have the right tools at your disposal to make sure that happens.
Know your strategy
Once you’ve decided on those goals, it’s all about the marketing strategy that goes alongside it. Great, you’ve decided you want to use digital signage, but how are you going to measure your results and what other marketing elements are you utilising in order to promote your new endeavour? Set a project manager from the very beginning and work with your marketing team to ensure your digital signage efforts are working with all your other channels.
Know your audience
Different age groups have different interests and will engage with marketing through a lot of channels. This is vital to consider when developing your digital signage idea, from thinking about social media interaction to viewing levels.
Know your placement
Where and how will your signage be viewed? If you’ve got an audience of 10,000, think about how this will look to the people in the front, those on the side-lines, and the unfortunate ones at the very back. If you’re showcasing a new product or delivering important safety information for an event, you need to be aware of how this experience will come across – and placement is vital for this.
Know how to change it up
So you’ve created a brilliant piece of signage that not only engages with your audience, but also is a hit on social media too. But it’s gone stale because you’ve left it too long to change it up. Viewers want something new and interesting – and they want it often. Make sure you’re catering to your market with those fresh and exciting ideas.
Know your software and hardware needs
And if you don’t, use a professional that does (i.e. Scanlite!). It doesn’t matter if you’re not an expert in digital signage – you can still use it effectively, but you need to trust your signage partner, allowing them to provide you with the best ideas, as well as the very highest spec software and hardware. A poor workman blames his tools, but having those tools at your disposal isn’t a bad thing.
If you have any other queries or concerns about using digital signage effectively in 2019 and beyond, contact the experts at Scanlite today for more information.