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How Digital Signage Can Help Your Business Open Safely During Covid-19

Scanlite has recently shared multiple articles covering the impact of Covid-19 within business, as the lockdown eases and companies start to re-open – we thought it would be a relevant time to discuss how digital signage can benefit your business.

There is evidence that digital signage will play an increased role in the office, particularly in healthcare environments. Digital displays, prior to lockdown, were quickly becoming a staple within modern workplaces. For the last few months, screens have been turned off and employees have worked from home. With dates now announced for shops, car dealerships etc. to re-open, it’s never been more important to consider how to improve your brand.

Throughout lockdown you will have seen important signage pinned onto corridor walls, making sure that good hygiene practice and social distancing is in the forefront of peoples minds. This has proven to work effectively; digital graphics have been shared around social media platforms as well. The presence of these messages reminds and calms fears, making rules very clear.

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Make a positive change

With measures still in place and Covid-19 lingering around the world – it is vital that we don’t forget the importance of information being distributed in the correct places. Static signage has been a big help during the pandemic, however with rules and recommendations changing frequently – static signage is not a cost-effective solution.

Digital signage allows you to change your message as frequently as you desire, whether you want to push health and safety or let your customers know about a new option on your menu. Technology has certainly been tested during this crisis, showing that digital signage has no limits.

You may have noticed Scanlite talking about one of our new signage solutions, the Platinum LCD Hand Sanitiser Display. In areas where hygiene is key, and hand washing facilities are not available, our hand sanitiser display is ideal. This display combines a hand sanitising station with a versatile digital signage solution, making the perfect combination of two pieces of essential technology. Offering customers hand sanitiser and other PPE as they enter your business will build customer confidence.

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Be efficient and change the future of your business

In some cases, digital signage can replace the need of an employee. Public health officers have asked that companies limit the number of customers allowed in stores and other facilities. To keep people informed and distanced, signage can be used to communicate with waiting customers. Not only does this keep people safe, but it’s also very efficient. Staff can then be used in other areas where virus spread may not be a high risk.

As the UK’s R rating goes down, it is essential that we continue to practise good hygiene to keep the curve flat. As the virus risk lowers, new habits can be a thing of the past. With the correct signage you can remind and educate the general public. You may be wondering ‘how do I create these messages?’ Not only does Scanlite have a graphics team, but you can download free templates online too. It’s never been so easy to keep your customers informed.

Whether you’re interested in a bespoke screen or our brand new hand sanitising display, our team can help you and discuss your options. We hope that digital signage can help you re-open with assurance.

Stay safe and we hope to hear from you soon.

www.scanlite.co.uk • +44 (0)1253 302723 • sales@scanlite.co.uk

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