Over our 40-year history here at Scanlite, we’ve grown to become one of the go-to choices for festival organisers looking for unrivalled outdoor digital LED screens, so we’re exceptionally well-versed in how useful and versatile they can be.
Whether it’s guiding guests through the event grounds, providing essential information, or simply providing captivating visuals to complement the festival attractions, outdoor LED screens always have a valuable role to play. And in turn, that means that modern festival attendees have come to form certain expectations of them – so if you’re planning your own event, it’s worth taking the time to make sure you’re meeting those expectations!
Here are five of the most crucial ones.
1) Clear visibility
This one might sound fairly obvious, but it’s still worth covering. One of the primary expectations of festival-goers is that digital signage should be easily visible and legible, even from a distance. Whether it’s daytime or nighttime, attendees expect signage to stand out amidst the bustling crowds and vibrant surroundings. That’s one of the reasons why our large-scale outdoor LED screens tend to be such popular options: with their crystal-clear visuals, it’s never tricky for festival attendees to be able to pick out information at a distance – ensuring the effortless communication of key information, from setlist times to safety information and public service announcements.
2) Concise and relevant information
This is a particularly critical consideration for the content you’re planning on putting on your LED screens. In a festival environment filled with excitement and distractions, festival-goers appreciate digital signage that delivers information concisely and effectively. Long-winded messages or cluttered displays can lead to confusion, and sometimes even frustration.
Attendees expect signage to provide only the most relevant and essential information, presented in a clear and concise manner. This includes details about upcoming performances, food and beverage options, restroom locations, and emergency procedures. It’s therefore never a bad idea to make sure that you get your content independently reviewed before you roll it out at the event itself, so that you’ve got complete peace of mind when the day comes around.
3) Interactive features
If you’re planning on having smaller digital LED screens at your event, then you may want to think about interactive features – especially if your event is a music festival.
Modern festival-goers (especially younger ones) now often expect digital signage to offer interactive features that enhance their overall experience. Interactive maps, touch-screen displays, and QR code scanning capabilities allow attendees to engage with the signage in a meaningful way, providing them with personalised recommendations, exclusive content, and real-time updates. It’s not just about entertainment – these features can (again) be instrumental in helping guests access crucial information about various facilities or safety measures, so that they can navigate the festival grounds more efficiently.
4) Dynamic content
You’ve got no shortage of creative choices when it comes to producing content for your digital screens, so make sure to make the most of them!
In many ways, this ties into what we’ve just been saying about interactive features a moment ago. Attendees expect digital signage to showcase dynamic and visually engaging content that reflects the spirit and energy of the event. From vibrant animations and video clips to live social media feeds and real-time event highlights, dynamic content keeps attendees informed and entertained throughout their festival experience. Regularly updated content also prevents signage from becoming stale and ensures that attendees stay engaged from start to finish.
5) Seamless integration
This one is a little more ambitious, so you may need to make a judgement call on it, depending on the scale and duration of your event. If you’re dealing with especially large crowds though, or a relatively young audience, integration may be something that it’s worth thinking about (particularly for your smaller-scale displays).
Younger festival-goers can particularly appreciate digital signage that seamlessly integrates with other aspects of the event experience. Whether it’s syncing with the festival’s mobile app for personalised notifications or coordinating with other forms of communication such as PA announcements, attendees expect signage to be part of a cohesive and interconnected ecosystem. Seamless integration ensures consistency and reliability across all channels, ultimately enhancing the overall guest experience.
These are just a few ideas to get you started! Schedules and costs are naturally going to be major influences on your decision, so ultimately you may find that you need to make a judgement call on some of them!
Whatever you choose though, you can always count on our team right here at Scanlite to provide exceptional solutions for your festival or event. With more than 40 years of experience behind us, we know our outdoor LED screens inside out – so to find out more how we can help you, feel free to give us a call today on 01253 302723, or email us at sales@scanlite.co.uk. We’re here to help!
