Digital signage is a hugely versatile marketing tool, and one that’s proven its worth time again across a wide variety of sectors (many of which we serve ourselves right here at Scanlite!).
Over the years, it’s become a particularly indispensable tool for restaurants and hospitality venues looking to boost visibility and attract more customers. With the ability to display dynamic content and capture attention in high-traffic areas, digital signage offers endless possibilities for restaurant promotion. So if you’re looking to transform your marketing strategy for your own restaurant, café, or eatery, you’re in exactly the right place. Here are our top suggestions!
Make the most of menu boards
One of the most powerful features of digital signage is its ability to showcase mouth-watering visuals of your menu items, which is why our own menu boards are so popular with hospitality venues. This type of LED digital display can be effectively used to display high-resolution images and videos of your signature dishes – tantalising customers with appetising visuals to pique their interest, and entice them to dine at your restaurant.
As well as showcasing your menu items, digital signage can also be used to highlight any daily specials, promotions, and upcoming events you may be running. Whether you’re running a happy hour promotion or hosting live music nights, digital signage allows you to communicate these messages in a visually engaging way. Keeping your content fresh and relevant is always a reliable way to keep customers coming back for more!
Strategically place your digital signage displays for maximum visibility
Placement can play a surprisingly large role in the success of your digital signage campaign. To maximise visibility and impact, it’s worth making sure to place your digital signage displays in high-traffic areas within and outside your restaurant. For example, you may want to consider installing displays near the entrance, at the bar, or in waiting areas where customers are likely to notice them.
Outdoor digital signage is important too, as it has an almost unparalleled ability to attract passers-by and entice them to step inside your restaurant. Now, that is of course where you’ll need to think ever-more-carefully about the kind of content you’re planning to display on them, as your content will be competing with the busy hustle and bustle of the high street. If you’re stuck for ideas there though, we recently published a handy post on exactly that topic.
Leverage social media integration to enhance restaurant promotion
Like it or not, in today’s digital age, social media plays a crucial role in restaurant marketing! Here’s where digital signage displays can be exceptionally useful – by integrating social media feeds into your digital signage displays, you can harness the power of user-generated content to promote your restaurant. Instagram, Pinterest, TikTok – all the visual platforms can prove particularly valuable for your business.
To that end, it’s worth taking a moment to encourage customers to share their dining experiences on social media using a branded hashtag, and feature their posts on your digital signage screens. Not only does this create a sense of community among your customers, but it also serves as authentic social proof of your restaurant’s popularity.
Measure effectiveness and optimising digital signage content
And of course, this is one of the most crucial elements to deploying any kind of effective campaign with LED digital screens. To gauge the effectiveness of your digital signage efforts, it’s important to track key metrics such as foot traffic, customer engagement, and sales lift. You can use analytics tools to measure the impact of your digital signage content and identify areas for improvement. What often brings the best results is experimenting with different types of content, messaging, and promotions to see what resonates most with your audience. By continuously optimising your digital signage content based on performance data, you can refine your restaurant promotion strategies and drive even greater results.
Those are just a couple of our suggestions though – you may find even more effective techniques that work especially well for your specific campaigns! Whatever the case, if you ever need any guidance or a word or two of expert advice, that’s exactly where we can help. Here at Scanlite, we know our digital displays inside out, including the many ways in which they can be used to achieve your goals as a business. Find out more about how we can help your business by giving us a call today on 01253 302723, or email us at sales@scanlite.co.uk. We’re always happy to help!
