Whatever your goals with your digital signage, one of the keys for success is the ability to properly engage with a diverse array of audiences, spanning across a variety of different backgrounds and cultures. And that’s exactly why digital signage can be the perfect medium – its ability to let you adapt changing messages on the fly provides an unmissable opportunity for you to tailor your messaging to diverse audiences, and it gives you a wide range of means to do so. Here are a few of the biggest!
You may have seen us briefly cover this in another of our recent posts, centred on healthcare. As we touched upon there, digital signage displays can incorporate multiple language options to accommodate diverse audiences – especially in areas known to have high populations of certain groups or nationalities. It can be especially beneficial in multicultural or international settings, and useful for helping to communicate particularly vital messages, like those related to healthcare or legal obligations.
On a similar note, digital signage also provides you with the opportunity to incorporate greater representation of diverse cultures, ethnicities, abilities, and genders in your communications. This helps your audience to feel seen and included – which can potentially make all the difference to how much they engage with your message.
Unlike static mediums such as posters, digital signage allows you to customise your text on the fly, so that you can ensure that it has sufficient contrast and that it’s large enough to be easily readable – especially if your audience has specific requirements, such as visual impairments. Studies have shown that dyslexic people can also struggle with text on plain white backgrounds, so you may also want to consider varying the background colour of your text.
Similarly, if your signage includes video content, it’s worth considering whether you may need to provide captions to make the information accessible to individuals with hearing impairments.
In certain settings with digital signage on a smaller-scale (such as tablets in a fixed position), you can even give your users the option to customise these options themselves, setting their own language, font size, or colour contrast.
A valuable platform for feedback
One of the best ways to ensure that you’re accounting for the needs of a certain audience is, of course, to simply ask your audience themselves. Digital signage can provide an excellent platform for establishing a system whereby users to provide feedback on the accessibility of your digital signage. This can help identify areas for improvement and ensure ongoing inclusivity, This may include giving you useful reinforcing feedback on exactly what you’re doing well, and how to continue optimising it, as well as drawing your attention to what you could be doing to better account for certain populations or marginalised groups.
This is just a brief overview of what you can achieve – as for the specific planning and implementation, that’s all up to you! As for us, we’ll keep doing what we do best – providing market-leading digital signage solutions that help you boost sales and conversions, and communicate key messages to your audience.
With more than 40 years of experience to our name, we know our digital displays inside out, including the many ways in which they can be used to achieve your goals as a business. Find out more about how we can help your business by giving us a call today on 01253 302723, or email us at firstname.lastname@example.org. We’re always happy to help!