It’s the start of a brand new year – which means brand new opportunities and brand new possibilities. And if you’ve not yet incorporated LED screens or digital displays into your campaigns, now is a brilliant time to start. That’s exactly where we come in here at Scanlite – we’ve got more than 40 years of experience to our name, so you can always count on us to be able to help you achieve your campaign objectives.
So, whether you’re planning on incorporating brand new digital displays into your digital strategy, or you’re looking at new ways to utilise your existing displays, here are some of our most useful resolutions for the year ahead, to help you get the most out of your screens!
Be selective with your digital displays
Your choice of screen plays a huge part in determining the effectiveness of your campaign. For example, if you’ve got a message that you want to reach as wide an audience as possible, then it’s best to start by considering large-scale outdoor video displays in expansive environments like sports stadiums or shopping centres. If you have a more targeted message for a narrower audience on the other hand, you might want to start looking at smaller indoor video displays in targeted locations where you know they’ll often be found.
On that note – location is another major consideration and needs to be a crucial factor when you’re choosing the right digital displays for you. If you’re promoting a certain type of event for example, whether that’s a music festival or book fair, it’s almost always a good idea to start by showing it on digital displays at similar events, as there’s a far higher chance that people there will already be interested in your message. Bigger is not necessarily better – the size of the screen you choose needs to be tailored to the location and audience you have in mind.
Find new ways to connect with your customers
Here at Scanlite, we talk a lot about connecting with your audience. And no wonder – it’s a vital prerequisite to getting them invested in what you have to tell them. Thankfully, there are a lot of avenues available to you to do so. You can connect with them on an emotional level for example, or through colour theory.
Or you could pique their interest with facts or stats. This can often work particularly well if engineers, scientists or medical professionals make up a significant part of your core audience – but they don’t necessarily have to in order for a good statistic to make an impact. For example, one in 74 people in Manchester are homeless, according to a 2023 report. What’s more, the rate of homelessness has more than doubled since 2017, when it was only 1 in 154. So while colours and emotive language are both powerful tools, it goes to show the emotional impact that numbers can have, too.
Get creative, and think outside the box
They sound like fairly generic buzzwords, sure, but lots of buzzwords and phrases have evolved from genuinely useful advice – and it’s never a bad idea to get creative. Digital screens are far more than just electrically-powered posters – they offer up a vast new range of possibilities, encompassing video, sound, and augmented reality.
For inspiration, look no further than the Battersea Dogs Home #LookingForYou campaign from almost 10 years ago – an old example, no question, but that just goes to show the strength of the original idea! As part of the campaign, shoppers were given a leaflet which, unknown to them, contained a small RFID (radio frequency identification) chip. This chip communicated with the large digital displays across the shopping centre, initiating a video of Barley, a former Battersea dog, who then followed the viewer from screen to screen as they continued their day. The campaign was a roaring success, reportedly leading to a tenfold increase in leads to the Battersea Dogs Home website.
Of course, that’s a strategy that might not work for every audience, but it does illustrate the types of amazing things that can be achieved with digital displays, including the potential they provide for interactivity.
And if you’re looking for any more information or advice, that’s where our experts can help here at Scanlite!
With more than four decades of experience behind us, we know our digital displays inside out, including the many ways in which they can be used to help you boost sales and conversions, communicate key messages to your audience, and achieve your goals as a business. Find out more about how we can help your business by giving us a call today on 01253 302723, or email us at sales@scanlite.co.uk. We’re always happy to help!
