Christmas is right around the corner, so it’s time to start thinking of creative ways to utilise your LED advertising screens to help you gain footfall for your business during the festive season. Here at Scanlite, we know that the advertising strategies you choose to implement can have a huge impact on the amount of business you generate during the festive period. So to help you out, we’ve put together a few ideas that you can use to help maximise your visibility to shoppers in the busy lead-up to Christmas.
Dynamic advertising
What separates our LED display screens from regular advertising posters is their ability to offer you dynamic advertising. This essentially means that the screen can be programmed to produce a moving image, which is far more likely to merit engagement from passers-by than a poster. And of course, during the festive season, anything that depicts Santa Claus is a definite win when it comes to displaying engaging relevant imagery. Don’t be afraid to get creative either – if you’re working in the retail sector, a few dynamic graphics of Mr and Mrs Claus wearing your stock wouldn’t be a bad place to start!
Interactive Christmas games
You can be sure of one thing during the festive season: if there are people out shopping, you can pretty much guarantee that there are going to be children out as well. So, as a business, this is the ideal time for you to think up some fun and engaging activities that you can use to attract all ages to your store. Festive themed games are always a hit, so consider something like “Pin the nose on Rudolph” or “Guess the amount of presents in Santa’s bag”, as these are simple to apply to the LED screen format, and can be performed quickly, so you can attract lots of customers in a small space of time.
Social media wall
A social media wall is essentially an aggregated feed of social media posts from sites like Twitter, Instagram, and Facebook, all showcased on a digital signage display or screen. The idea is essentially to encourage content sharing from customers, using specific hashtags or handles in order to create social engagement with your business. It’s a brilliant way for your customers to share their experiences, helping to generate traffic to your social media feed and therefore, improving the outreach of your business (which leads to more chance of conversions). Social media has long been one of the most powerful tools in an advertiser’s arsenal, and our LED screens allow you to unleash the full potential of your social media advertising campaigns.
Christmas is the perfect occasion to let your creativity flow with your advertising strategy, and there’s no better way of presenting your festive themed ideas than with our digital signage solutions. Here at Scanlite, we know our digital signage solutions inside out, including the many ways in which it can be used to achieve your goals as a business, so if you have any questions or just want some advice, feel free to give us a call today on 01253 302723, or email us on sales@scanlite.co.uk.
