With Christmas right around the corner, the New Year isn’t far behind either! So, given that the end of the year is in sight, if you work within the leisure industry or own your own private gym, you can be sure that you’ll be getting a wave of new members with new fitness goals in 2023.
We’ve got no doubt that you’ll want to make sure your digital advertising boards are in the best condition they can be for the new influx of ‘new year, new me’ customers you’ll be receiving in January. So, here at Scanlite we’ve put together a few tips on how you can get your LED screens looking fresh and clean for the New Year.
Clean your screens
As you’re probably already aware, you can’t just dunk a cloth in a bucket of water and start splashing it over your screen. For the most part, if you’re using digital advertising boards within your leisure complex, you’ll need to take a dryer approach. Generally speaking, most light marks can be removed by gently wiping the screen with a dry microfibre cloth. For more stubborn smudges, you may need to dampen the cloth slightly. What’s more, avoid ammonia based cleaning products, as these can damage any special coating on the screen.
Prepare an engaging advertising campaign
With the New Year in sight, you’ll want to make sure that your business is able to capitalise on the new influx of potential gym members. According to IHRSA, 12% of all gym sign-ups happen in January, while the rest of the year accounts for an average of 8.3% of sign-ups. So, the right advertising campaign could be the difference between ensuring that your gym gets its fair share of January sign-ups or not.
If you need any inspiration, why not consider implementing a discount for new members who sign up in January? Alternatively, you could focus your attention on producing dynamic adverts that promote the benefits of joining your gym, which you can then project on to your advertising screens. What’s more, and LED advertising screen, you can advertise class timetables and update them with ease. The possibilities really are endless when it comes to advertising strategies. The only limit is your own imagination!
Keep on top of your LED screens with maintenance
With our extensive experience in the field, we are experts in repairing, servicing and maintaining all types of LED signs, displays and scoreboards. So, if you’re looking to get your LED advertising display maintained or repaired before the start of the January gym rush, we offer a cost-effective LED sign repair service. We carry out an on-site assessment and ensure your LED sign repair is carried out swiftly and effectively. Our experienced engineers make successful LED sign repairs in 98% of cases, so you can be sure your screen will be back to full power within 10 days (subject to components).
So, that’s everything you need to ensure that your LED digital display screens are in tip-top condition before the New Year begins. Here at Scanlite, we know our digital signage solutions inside out, including the many ways in which it can be used to achieve your goals as a business, so if you have any questions or just want some advice, feel free to give us a call today on 01253 302723, or email us on sales@scanlite.co.uk.
