4 festive ways to maximise conversions with Christmas LED screens

Digital retail screens provide a powerful means to connect with your customers at any time of year, but they’re particularly valuable at Christmas. It’s a notoriously intensive period, when customers are actively looking for new ideas that they think will make for brilliant presents – so there’s no better time to get your brand in front of them.

There’s a variety of excellent ways to do that with digital retail screens, and with more than 40 years of experience to our name here at Scanlite, we’ve got a couple of creative suggestions on how you can approach it. Here are our top ideas!

1. Create a captivating Christmas window display

Your shop window is often the first interaction a customer has with your store, so the key is to make it stand out during the Christmas rush. Traditional festive displays can often be static, which means that they can sometimes get lost in the crowd. That’s where LED screens come in – helping to bring your windows to life with dynamic, animated content that captures the essence of Christmas, and stops passers-by in their tracks.

For example, you can use your LED screens to showcase cheerful festive animations like dancing reindeer, snowfall effects, or Santa’s sleigh flying across the screen. A well-timed, animated display can encourage your potential customers to stop and take a closer look, drawing them into the store to experience more. And of course, make sure to switch up your content regularly throughout the season, as it’ll keep the window fresh and engaging for those who pass by often. (We can’t overstate the importance of how far a good animation can go – just think of the buzz around the annual John Lewis advert!)

2. Engage shoppers with interactive Christmas content

When it comes to LED screens, interactive content offers a fun way to engage with customers and make their shopping experience more memorable. One good way is to set up a “selfie station” with a Christmas-themed background on your LED screens – it can go a long way towards generating a buzz on social media, helping to promote your store organically.

There are lots of additional avenues you can explore, too. For example, interactive games like a festive trivia quiz or a “find the hidden gifts” challenge can be displayed on the screen to capture the attention of all ages. It’s an excellent way to encourage customers to spend extra time in your store, boosting foot traffic and sales. Plus, encouraging them to tag your store can also lead to more visibility across social channels.

3. Promote exclusive Christmas offers and countdowns

One of the most effective ways to maximise conversions during Christmas is by creating urgency. LED screens are perfect vehicle for that – they’re adaptable by nature, which means they can be used for promoting time-sensitive offers and countdowns that push customers to act fast. A digital countdown to Christmas Eve or Boxing Day sales can prompt shoppers to purchase before it’s too late.

In addition to offering flash sales and limited-time promotions, retail digital screens can also display special Christmas bundles or discounts that are only available for a short period. Don’t be afraid to get creative here – vibrant, animated text or countdown timers can increase a sense of urgency, spurring your customers on to buy before the offer expires. Digital displays can also show last-minute gift ideas, with images of popular products or exclusive items that are perfect for the festive season, creating a clear call to action for customers in need of quick gifts.

4. Use LED screens to guide customers and create a festive atmosphere

Wayfinding is always important, and particularly so at Christmas. In a busy store, it’s easy for shoppers to become overwhelmed or distracted. LED screens can be used not just for promotional purposes, but to enhance the overall shopping experience and create a more festive atmosphere.

Strategically placed LED screens can act as digital signposts, directing your customers to key areas like the Christmas gift section, exclusive seasonal products, or the checkout lanes. It goes a long way to making a notoriously stressful time of year but that bit more enjoyable, ensuring that everyone can easily find what they’re looking for. During the Christmas period, you can also use LED screens to show video content such as Christmas recipes, decorating tips, or behind-the-scenes glimpses of your store’s festive preparations. These engaging videos can add to the Christmas atmosphere and provide customers with inspiration while they shop.

Plus, LED screens can also help set the tone for a festive environment with cheerful and cosy visuals like a crackling fireplace or Christmas tree lights twinkling in time with music. These soft, inviting visuals create a relaxed and welcoming mood, which can be actively helpful in encouraging your customers to spend more time in-store and enjoy the experience.

Those are just a couple of our top ideas – you may well have plenty of your own! Christmas is the perfect occasion to let your creativity flow with your advertising strategy, and there’s no better way of presenting your festive themed ideas than with our digital signage solutions. Here at Scanlite, we know our digital signage solutions inside out, including the many ways in which it can be used to achieve your goals as a business, so if you have any questions or just want some advice, feel free to give us a call today on 01253 302723, or email us on sales@scanlite.co.uk.