4 ways Christmas digital signage can support sales in your retail store

Christmas is one of the busiest times of year for the retail sector. Your customers might be browsing for inspiration, comparing gifts or trying to finish their shopping before the festivities really kick in, so giving them clear, useful information can make an important difference to their visit.

With digital signage for retail, you can bring your seasonal campaigns into your store, showcase products and help customers find what they’re looking for. An LED screen gives you the flexibility to change those messages as your offers, stock and priorities change, from Black Friday and Cyber Monday through to Christmas and the Boxing Day sales.

At Scanlite, we have over 45 years of experience designing and manufacturing digital signage for businesses across the UK. We understand that your displays need to work for your space and your customers, whether you want to attract attention outside or make shopping easier inside.

So, on that note, here are four ways digital signage can support your retail store during the Christmas period.

1. Christmas window signage attracts shoppers into your store

Your shop window is often the first thing your customers see, so it’s a good place to introduce them to your Christmas range. Whether they’re visiting the high street for a particular purchase or just having a look around, you have an opportunity to show them something that makes them want to come inside.

With Christmas window and display signage, you can make your seasonal campaign a bigger feature of your shopfront. Festive videos, product close-ups and animations can work alongside your physical display to draw attention to what makes your store worth visiting.

You could show your Christmas range in use, give customers a closer look at a featured product or build your display around a seasonal theme that suits your business. If you’re a homeware retailer, for example, you could show a fully decorated Christmas table alongside the products arranged in the window.

The right Christmas LED screen will depend on your window, the light it receives and how far away people will be when they view it. At Scanlite, we can help you choose a display that suits your space and keeps your content clearly visible to passing customers.

2. Christmas digital signage content helps customers choose the right gift

Once customers are inside, choosing a present can be the next challenge. They might know who they’re buying for but need some help understanding which of your products would make a suitable gift.

Your Christmas digital signage content can answer some of the questions that come up while they browse. You could demonstrate how a product works, explain the differences between similar items or show what’s included in a gift set.

What you show will depend on your range. A cookware retailer could demonstrate a kitchen appliance, while a beauty store could explain the products in a skincare set. With an indoor digital display, you can give customers a clearer idea of what they’re buying and who might enjoy it.

This can be especially useful for any products that require a little extra explanation. Your staff can still offer personal advice, but the screen gives customers somewhere to start while your team is helping other shoppers. It can make an unfamiliar product easier to understand and help people feel more confident about their choice.

3. Promote your Black Friday, Christmas and Boxing Day offers

Seasonal promotions give customers another reason to buy, but the details need to be clear. If shoppers can’t easily see which products are included, what they cost or when an offer ends, they may need to ask your staff before making a decision.

An advertising LED screen gives you a way to present that information together. You could show the usual and promotional prices, explain a multibuy offer or highlight the saving on a Christmas bundle.

Your Christmas marketing displays can also support the different campaigns running through this period. Black Friday discounts might be followed by Cyber Monday offers, Christmas promotions and then the Boxing Day sales. If an offer is only available online, make that clear and include a QR code or web address so customers know where to find it.

Where there’s a genuine deadline, a countdown can remind shoppers how long they have to take advantage of the offer. Keep any conditions easy to read and make sure expired promotions are removed, so customers see accurate information.

Planning who will manage these changes before trading gets busy can help each campaign run more smoothly. It also means your screens are ready to jump straight into Boxing Day sales when your Christmas offers finish.

4. Digital signage helps customers find their way around a busy store

Everyone knows how frustrating Christmas shopping can become when you can’t find the department, product or service you need. Seasonal displays and larger queues can make the layout less familiar, especially for people visiting your store for the first time.

A well-positioned LED digital screen can give customers clear directions at the point where they need them. Near the entrance, you could show where to find your gift department. By a collection area, you could explain how to collect an order or which queue to join.

Think about the questions your staff hear most often during busy periods. If customers regularly ask where click-and-collect is, whether another till is open or where they can find gift wrapping, those are useful messages to put on screen.

This helps customers move through your store with less uncertainty. It can also reduce the number of routine questions your team needs to answer, giving them more time to help with purchases and enquiries that need their attention.

Digital signage is a worthwhile investment beyond Christmas

The busiest shopping period might be what first gets you thinking about digital signage, but its usefulness continues long after the decorations come down. The same display can support new product launches, everyday customer information and campaigns throughout the year.

You could use it for Valentine’s Day gifts, summer ranges or back-to-school shopping, then switch to product demonstrations, customer reviews or information about your services between promotions. That flexibility gives you plenty of ways to keep using your screen as your business priorities change.

It can also reduce the need to produce replacement printed materials each time you introduce a new message. Rather than buying something for one Christmas campaign, you’re investing in a display that can become a regular part of how you market your business and communicate with customers.

It helps to think about those everyday uses when choosing your screen. A display positioned to work well throughout the year gives you far more value than one planned around a single seasonal promotion.

Find the right digital signage for your retail space

There isn’t one digital signage setup that will work for every retailer. The right screen, size and position will depend on your space, where your customers will see it and what you want it to achieve.

At Scanlite, we have more than 45 years of experience and over 40,000 installations under our belts. Our team designs and manufactures digital signage solutions for businesses of all kinds across the UK, from indoor video displays and video walls to bespoke displays for retail environments and beyond..

We also understand that budget matters when you’re considering a new display. That’s why, alongside our classic digital signage services, we also offer finance options to help you spread the cost, as well as professionally refurbished digital signage if you’d like a more budget-friendly option.

If you’re planning to introduce an LED screen to support your advertising during the Christmas shopping period, we’re here to help! Tell us where you’d like it installed, the approximate size and when you need it ready, and we can talk you through your options. Just give our friendly team a call on 01253 302 723 or request a quote today, and we can help you find a solution that works for your space, goals and budget!