How can digital signage improve your stadium?

Sports stadiums have come a long way in just the past few decades, and the stadiums of even twenty years ago are now almost unrecognisable. Technology has been integrated into the sector in ever-more advanced and fascinating ways – and there are few clearer or more visible examples of that than digital signage.

We know all about that here at Scanlite – we’ve seen how digital signage has reshaped the way that clubs and venues communicate with their supporters, sponsors, and visitors. From the pitch to the concourse, LED screens can deliver vibrant visuals that make every aspect of a stadium feel more dynamic, engaging, and efficient. The technology can provide the flexibility to create new experiences for fans, to open new commercial opportunities for partners, and to strengthen the overall identity of your venue. So, whether you manage a football ground, rugby stadium, or multi-purpose arena, our team at Scanlite can provide you with the stadium digital displays you need to elevate the atmosphere, enhance your operations, and maximise returns from every event.

Here are some of the most significant ways it can be used to enhance your stadium!

Fan engagement through live and interactive content

When fans come to your stadium, they can expect an experience that keeps them fully immersed in the action from the moment they arrive. Large-format LED displays can allow you to deliver real-time updates that make supporters feel closer to the match, even if they miss a moment on the pitch. You can broadcast instant replays, close-up camera shots, player statistics, and VAR decisions to give your supporters the reassurance that they can follow every detail as it unfolds. It’s a great way to sustain excitement throughout the game and create memories that fans take away long after the final whistle.

Digital signage can also let you bring interactive content into the stands, further strengthening the bond between the crowd and your club. You can display live social media feeds, fan messages, and celebratory animations when goals are scored, making the big screen a true part of the event. One powerful example of this can be found at Anfield, home of Liverpool FC – and the site of one of our most ambitious installations in recent years here at Scanlite.

The club had long relied on a retro-style scoreboard, which carried deep sentimental value for supporters. As expectations changed, Liverpool commissioned our team to design and deliver a new, custom LED display to preserve the character of the stadium while elevating the viewing experience. We created the modern scoreboard, which brought fans sharper visibility, vibrant colours, and the ability to see replays, live data, and sponsor messages. The result was so successful that Liverpool FC even went on to commission another screen from us, ensuring that fans in every part of the ground could enjoy the same enhanced matchday experience.

Revenue growth from advertising and partnerships

Another major strength of stadium digital signage is its capacity to generate fresh commercial opportunities. LED displays can give your sponsors and advertisers a premium platform to showcase their brand to thousands of engaged supporters. These can allow multiple advertisers to rotate messages, display targeted promotions, and integrate live offers during key moments of the match. All of this means that your club can build tiered sponsorship packages, offering different levels of visibility that suit local businesses as well as international brands.

Digital signage can also create opportunities for recurring income beyond matchdays. Concerts, tournaments, and corporate events all require promotional space, and your screens can deliver exactly that. As well as strengthening partnerships with sponsors, this can also expand the revenue potential of your stadium for every type of event. In the case of Anfield for example, our LED screens can provide a powerful medium for commercial partners as well as a way to show action on the pitch. This dual purpose of entertainment and advertising can make stadium signage a central part of any long-term revenue strategy.

Streamlined operations with digital wayfinding

As you’ll already know, running a stadium requires you to keep thousands of people moving safely and efficiently, often within a short time frame. Digital signage can be an immensely useful practical solution that supports your operational team while improving the fan journey. You can use screens to provide live updates on seating locations, entry gates, concessions, toilets, and exits, ensuring visitors spend less time confused or searching for information. If your stadium layout changes from one event to the next, these screens can let you instantly adjust directions, keeping the flow of people steady and secure.

The operational benefits can also extend to safety and security. Digital signage can give you the power to broadcast important messages in real time, whether they relate to emergency procedures, severe weather, or other unexpected issues. That means fans can trust that the stadium will keep them informed, and your ability to adapt the information on-screen can help staff manage large crowds more effectively. In day-to-day terms, digital screens can be deployed to reduce congestion in food and merchandise areas, letting you guide visitors towards quieter kiosks or highlight promotions in real time.

Brand visibility for sponsors and teams

Your stadium is the physical home of your club, and digital signage can ensure that every visitor experiences the full power of your brand identity. LED displays can showcase your colours, crest, and visual style, helping you create a unified atmosphere that reinforces loyalty and pride among supporters. Animated graphics, player introductions, and team highlights can also all contribute to a sense of theatre that strengthens the connection between fans and their club.

Plus, your sponsors can also enjoy significant benefits from this visibility. Their logos and campaigns can appear in front of tens of thousands of passionate supporters, tied directly to the excitement of the live event. Digital signage can make it easy for you to tailor partner messaging to different fixtures and audiences, ensuring that each sponsor receives maximum value from their investment.

These are just a couple of the most universal applications – you may well have a couple of your own ideas! And of course, if you ever need any more detailed advice, or you’re keen on getting started with your own bespoke stadium digital displays, don’t hesitate to get in touch! With more than four decades of experience to our name and our very own on-site manufacturing facilities here at Scanlite, we’ve got all the expertise and resources we need to make your vision a reality. To find out more how we can help you, feel free to give us a call today on 01253 302723!