When Stage and Screen Combine | Blog Thumbnail

When Stage and Screen Combine: The Shift From Traditional To Digital


Digital Theatre Signage

Go beyond listing static showtimes. Play trailers, promote reviews, feature cast profiles and more with the power of LED digital theatre signage.

Theatres are having to take action and replace their static posters and message boards that are no longer making an impact with consumers and employees with LED digital signage technology. Digital theatre signage is the most dynamic way to move with the times and keep theatre-goers paying to watch the latest shows and movies at their local theatres. I mean come on, who doesn’t love a good old date night at the theatre?

With digital signage,  theatres can display content in static or video graphic formats to promote the latest films or show adverts, feature reviews and interview quotations, combine visuals with data for pricing or menu boards and introduce way finding facilities for concessions, toilets and seat finding info.[/vc_column_text][ld_spacer][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”10534″ img_size=”full” alignment=”center”][vc_column_text]

New Marketing Technologies

Think about the time customers spend queuing both inside and out, paying for tickets, waiting for snacks… Capitalise on this time by using digital theatre signage to promote everything your venue has to offer whilst you have their attention captured. Digital signage plays a vital role in showing promotions and adverts and putting them in front of the customer. A lot of brands are recognising that traditional media no longer resonates with the majority of their customers, which prompts these brands to invest in new marketing technologies to keep sales on the rise.

There is no better time to entice your customers to book a future performance than when they are just leaving another. By introducing interactive digital theatre signage boards, you are offering your customers a quick and easy solution to book a ticket for the next show, helping your foyer staff serve those customers who really need that extra help. Digital signage cuts queues, saves time and boosts sales. What more could you want?

Themed Content

Digital signage gives theatres the opportunity to reflect seasonal occasions with themed video content, graphics, animations and even promotional offers. For example, consider an animation with snow falling and Christmas music sounding for your video wall in your foyer, or an animated egg hunt on your interactive touch screen signage for Easter time. The key is to create bold imagery, eye-catching graphics and high-quality videos on your digital screens. This is such a great marketing tactic to increase engagement and encourage sales.

Employee Communication

Digital theatre signage is an extremely effective medium for internal communications. Keep your screens up to date with industry updates, timetable’s and shifts, administrative information, and even relevant news coverage.[/vc_column_text][ld_spacer][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”10535″ img_size=”full” alignment=”center”][vc_column_text]

Goals and Metrics

Track your performance using your digital signage. With goals and metrics formatted in an easily digested composition, employees can read the content and effectively act on these metrics and exceed the goals.

The benefits of incorporating digital signage in theatres are endless. With the potential combination of increasing profits, engaging consumers and reaching goals, investing in digital signage for your theatre is a no-brainer!

Scanlite will work alongside you to design, deploy and support a digital signage solution that is right for you and within your budget. For more information on how we can help you with your digital signage, please contact us on 01253 302723, or email us at[/vc_column_text][/vc_column][/vc_row]

Let's Work Together

Contact Scanlite today for a quick response - we are happy to help with any enquiry.