Why digital menu boards are the perfect choice for summer

We love a bit of summer sunshine here in the UK – especially as (let’s be honest) we don’t always see as much of it as the rest of Europe! It’s the season when everyone is understandably a lot more keen to dine outside, and if you’re a business owner in the hospitality sector, that opens up a brilliant range of opportunities.

What’s more, digital menu boards like the ones we manufacture and supply here at Scanlite provide the perfect means to capitalise on these seasonal opportunities during the busy summer months. All are made to exacting standards in our very own Blackpool facilities, and tailored to your specific requirements. Here’s just a quick summary of some of the most crucial benefits they can provide you with!

Enhance the customer experience

Digital menu boards significantly enhance your customers’ experience by providing bright, eye-catching displays that are easy to read, even in the bright summer sun – giving you the perfect platform to showcase all the delicious meals and drinks you have to offer. What’s more, these boards can incorporate high-resolution images and videos, opening up new creative opportunities, and making your menu items look more appealing and enticing. This visual appeal can help draw in more customers, increasing foot traffic and, ultimately, sales.

Interactive menu boards can go one step further, enabling your customers to navigate through the menu, find nutritional information, or even customise their orders. In other words, it helps them to feel even more in control – and that can go a long way to helping them to feel more comfortable and engaged, so that they can have an even more enjoyable dining experience.

Flexibility and ease of updates

One of the most significant advantages of digital menu boards is their flexibility, and the ease with which they can be updated. During summer, you might need to change your menu to include seasonal specials, new items, or promotional offers. If you can respond quickly enough to changing trends (or even pop culture phenomena), you can enjoy significant spikes in sales. You can instantly update your menu to reflect new items or changes in pricing, ensuring that your customers always see the most accurate and up-to-date information.

This flexibility also allows you to tailor your menu to different times of the day. For instance, breakfast, lunch, and dinner menus can be scheduled to display at appropriate times, providing your customers with relevant options. This dynamic capability ensures that you can effectively cater to the varying demands of your customers throughout the day – which again, can make all the difference to maximising sales.

Promote seasonal specials and offers

Summer is the perfect time to introduce seasonal specials and promotional offers, and digital menu boards provide an excellent platform for showcasing these items. Their ability to display vibrant images and engaging content gives you an excellent way to effectively highlight your summer specials, attracting customers and boosting sales. Whether it’s a refreshing summer drink, a limited-time offer, or a new menu item, digital menu boards can make these promotions stand out.

Digital menu boards also allow you to experiment with different promotions and track their effectiveness, especially with interactive menu boards. Analysing sales data and customer feedback helps you determine which promotions are most successful and adjust your strategies accordingly. This data-driven approach ensures that your promotional efforts are targeted and effective, maximising their impact on sales and customer satisfaction. The ability to display time-sensitive promotions also creates a sense of urgency, encouraging customers to take advantage of the offers before they expire.

Reducing wait times and improving efficiency

During the busy summer months, long wait times can be a significant issue, and if it’s not addressed quickly, it can start to have an impact on sales. Digital menu boards can be a valuable resource for tackling this problem, primarily by streamlining the ordering process. Clear, easy-to-read menus can reduce the time your customers spend deciding what to order, speeding up the queue and improving overall efficiency. What’s more, interactive digital menu boards can be integrated with ordering and payment systems, allowing for a seamless and efficient transaction process.

Reducing wait times means you can serve more customers in a shorter period, increasing your capacity and ultimately revenue. Improved efficiency also means that your staff can focus on providing better service, enhancing the overall customer experience. And in the particularly competitive summer months, both of these factors can give you a significant edge, helping you attract and retain customers.

Those are just a couple of the most universal advantages – you may well be able to discover and enjoy even more that are specific to your business! That’s where we can help here at Scanlite – whatever you’ve got in mind for your LED advertising displays, we can help you make that vision a reality with an extensive range of digital signage solutions. We know this technology inside out, and exactly how it can be used to achieve your goals as a business. To find out how we can help you, feel free to give us a call today on 01253 302723, or email us on sales@scanlite.co.uk.