Why digital signage is key to your business’ success in 2022

We’ve officially started a brand new year, full of possibilities and opportunities. It’s traditionally a time when as businesses and individuals, everyone takes stock of their assets and priorities, deciding what’s important to them, what’s working and what’s not, and what to focus their energies on in the year ahead. Now, obviously we can’t comment on your personal aspirations here at Scanlite, but we definitely would recommend making digital signage a central part of your business strategy in 2022. Here are some of our top reasons why!

Boost your sales and secure repeat business

From a purely commercial standpoint of course, this is without question one of the most pivotal evergreen benefits that LED screens provide. They have a proven ability to boost sales and conversions in a wide range of environments, but their benefits are especially apparent in the world of retail. Specifically, according to InfoTrends, digital signage leads to a 31.8% increase in overall sales, and generally secures an increase of 32.8% repeat buyers. That last statistic is likely to be of particular interest, as it emphasises the ability of LED screens to secure a long-term source of income for your business. And on a related note…

Brand recognition

One of the side effects of the various lockdowns and similar restrictions over the last two years or so is that we’ve all spent a lot more time indoors, which means that your customers have likely had a lot more time to get familiar with the digital face of your business. Now that the lockdowns have ended and the restrictions have largely been eased, consumers are back shopping in stores, exercising in gyms, and attending conferences – but they’ve still retained that wider brand recognition.

Digital signage provides you with a valuable opportunity to keep your brand fresh in their heads, especially since it remains one of the single best ways to capture the attention of passers-by in exceptionally busy crowded spaces, such as retail parks and city centres.

LED screens open up new creative possibilities

Perhaps one of the most frequently underestimated aspects of digital signage is that it can form the cornerstone of particularly creative marketing campaigns. And like it or not, digital will likely make up a key part of your campaigns in 2022 – and if it doesn’t, there’s a good chance you’re missing a trick! Digital LED screens offer an element of interactivity, which crucially allows you to engage potential consumers on a deeper, more emotional level, opening up new possibilities for your brand.

In case you missed it, we recently shared some excellent content inspiration in a previous post, ranging from interactive mirrors to a particularly intriguing campaign by Battersea Dogs Home.

Digital signage is highly adaptable, so you can react quickly to new trends

The inherent adaptability of LED screens has been invaluable for owners and operators over the last few years, in which we’ve seen a rapid and dramatic shift in consumer priorities. The climate crisis is one good example, pushing sustainability to the top of almost everyone’s agenda. Another, of course, is the widespread and ongoing hygiene concerns arising from Covid-19.

Digital signage allows you to react to new customer concerns and industry trends, adapting your strategy on the fly. (That’s arguably more important than ever in this day and age, which has been characterised by shifting restrictions and an almost constant unpredictability.) It’s much cheaper, faster and easier than it is to switch up other marketing mediums, such as print. The best performing campaigns are always the ones that successfully keep pace with what customers want, need or expect. Outdated campaigns, on the other hand, not only risk losing touch with their intended audience, but depending on the content, may even end up actively alienating them.

These are just some of the most universal reasons for keeping digital LED screens at the forefront of your strategies this year – you may well be able to think of even more specific benefits! If you’ve got any questions though, or you need a bit of expert advice, we’re only too happy to help here at Scanlite. We know our digital signage solutions inside out, including the many ways in which it can be used to achieve your goals as a business, so to find out how we can help you, feel free to give us a call today on 01253 302723, or email us on sales@scanlite.co.uk.