Festival season is upon us, so it’s time to start gearing up for your outdoor events. This year is looking set to be a big one for outdoor entertainment, and it’s not just those attending your event that will be looking to actively get involved. Social media plays a more dominant role than ever in modern events, so it’s worth thinking about ways that you can capitalise on the engagement opportunities this offers!
One of the ways in which you can create engagement with both your audience and online viewers is by introducing a social media wall to your event. These are great for creating audience participation, as well as generating traffic to your event’s social feed, and we can help you achieve this with one of our LED digital displays here at Scanlite. So, here’s a bit more detail!
What is a social media wall?
Basically, they’re an aggregated feed of social media posts from sites like Twitter, Instagram, and Facebook, that are showcased on a digital signage display or screen. The idea is essentially to encourage content sharing from attendees, using specific hashtags or handles in order to create social engagement with your event. It’s a way for your guests to share their experience, with the goal being to generate traffic to your event’s social media feed.
This kind of large scale social interaction also presents a fantastic opportunity for advertisers to get their product or service viewed by multiple potential customers. A social media wall allows brands to design a marketing strategy based around a social media feed, which can then be displayed at music concerts, and other outdoor events. Advertisers can create buzz, and generate traffic before, during and after the event, making social media walls an invaluable source of marketing.
Use your event’s USP to drive traffic
By utilising the benefits of a social media wall, you can focus in on the USP (unique selling point) of your event. Whether it’s music, a celebrity appearance, or an exciting contest you’re running at the event – by sharing the USP, you draw the attention of those in attendance, and therefore generate awareness through the social media atmosphere. A good tactic to get people posting about your event is to leave your attendants in suspense – you can do this by teasing a specific artist, song or potential contest winner. This creates engagement, and persuades people to re-tweet posts or tag people from their own network, which increases the reach of your event.
Create an experience that people want to get involved with
Social media walls give event organisers the opportunity to create engaging content that event attendees want to share. Pictures, teasers, videos, contests, giveaways, and exciting news are all things that you can use to create engagement with your audience. The more shareable the post, the more interactions it’s likely to receive. Visual content is a must – a picture paints a thousand words, and people are far more likely to glue their eyes to your social wall if it’s displaying a great image.
All that makes social media walls a powerful tool that can drive traffic and engagement – and it’s something we can help you project with one of our LED screens.
Here at Scanlite – we know digital signage solutions inside out, including the many ways in which it can be used to help you create fantastic, interactive social media walls that drives traffic to your social feed. To find out how we can help you, feel free to give us a call today on 01253 302723, or email us on sales@scanlite.co.uk.
