If you’ve taken even a brief look through some the other posts on our blog, you’ll already know that the capabilities of LED screens make them immensely useful for a huge number of applications in a wide variety of environments. They can be used to bring customers to your store, boost your social media following, or raise awareness of your latest campaign.
Those are just a few of the most common examples, and ones that have probably occurred to you already. But LED digital signage can also be used to give your target audience peace of mind in a range of different environments. Here, we’ll discuss exactly how!
Helping with wayfinding
Wayfinding is a general term that basically refers to the ability of LED screens to guide your target audience to specific destinations. They’re frequently used in shopping centres to help ease the flow of foot traffic, helping people find their way to entrances and exits, and even bridge the gap into certain stores.
Successful navigation of your premises is really important – getting lost at the best of times can be pretty annoying, but in an emergency it can be downright dangerous. Wayfinding can help prevent that by showing people clear entrance and exit routes, as well as the position of any other important locations, such as assembly points.
LED digital screens can also be used to direct them to specific safety facilities, such as hand sanitiser stations or mask dispensing points. Those are particularly helpful in medical premises, and other tightly-controlled environments.
As well as helping your target audience navigate your premises, LED digital screens can add further safety value by providing specific safety information, such as what to do in the event of a fire. In areas where certain risks are more or less constant, such as warehouses or factory floors, digital screens can also be used to broadcast specific safety videos or messages, whether that’s reminding staff and visitors to keep their hard hats on, or best-practice videos that quickly run through the key steps of safely preparing a piece of equipment.
Digital screens are particularly efficient means of conveying safety information partially because of their visual nature – so viewers would be able to see a video from far further away than they’d be able to hear it, allowing the message to reach greater numbers of viewers at once. (Very useful for crowded or noisy environments!)
Best of all, they can all be updated from a central location, so you can be sure that all of your digital screens will be conveying cohesive, up-to-date safety information.
In sectors or events where viewers need to stay up-to-date on exactly what’s going on in the world, LED screens can be worth their weight in gold for communicating the latest headlines and news tickers on a rolling 24-hour timeline. Stock markets and similarly fluid environments are the perfect example of the sorts of locations that could benefit from rolling news feeds on LED digital screens.
Depending on its setting and the specific interests or goals of your target audience, you may even find it beneficial to focus on certain channels or events for a certain period of time. Parliamentary events and sporting events are just two examples, both of which have the potential to end in favourable and unfavourable outcomes for your target audiences. In the event of an unfavourable outcome though – if a certain team loses, or Prime Minister’s Questions doesn’t go the way your viewers want it to – then they’ll always be grateful for having as much notice as possible, so they can adapt accordingly.
These are just a few of the potential applications that sprang to mind – you might well be able to think of one or two more yourself! Whatever you’ve planned for your own digital screens, you can trust us to be able to help here at Scanlite. We can help you make that vision a reality with an extensive range of digital signage solutions. We know this technology inside out, and exactly how it can be used to achieve your goals as a business. To find out how we can help you, feel free to give us a call today on 01253 302723, or email us on email@example.com.