What are your objectives with LED digital signage?

For a number of years now, LED digital signage has established itself as a highly effective marketing and advertising option for businesses operating in a diverse range of sectors, including retail, hospitality, healthcare and transportation to name a few. Whatever industry you work in though, before you roll out your LED digital signage, it’s always worth taking a moment to narrow down your objectives, so that you’re able to get the very most out of it.

Our expert advisors can help you with that here at Scanlite – with more than 40 years of experience behind us, we’ve completed over 40,000 LED digital signage installations, so we’re ideally placed to guide you in the right direction.

How to use LED digital signage to improve your business

Basically, in order to get the most out of your signage, you need to know what you’re aiming for – so that’s where coming up with a list of firm objectives comes in handy. These objectives will play a part when deciding on things like the equipment you’ll need, where your signage will be installed, your target audience and the type of content you’ll need to generate.

To help you narrow it down, here are a few common goals for digital signage:

• Communication – LED signage can be used to display personalised welcome messages to visitors and clients of your business. They’re also a great way to showcase products and services, and deliver real time announcements.
• Boost sales – strategically placed signage with specific messaging can have a massive influence on purchasing decisions made by customers. Due to the speed in which signage can be updated and rotated, you can effectively promote new products and services in a flash. To illustrate this point – a Nielsen survey found that stores that use digital display screens can boost their sales by up to 33%. (That’s a significant increase!).
• Improve customer experience – our LED signage allows you to deliver quick, dynamic messages which can improve your customer’s overall experience. A good way to do this would be to implement wayfinding, interactive maps, event schedules and store specials, which all contribute to a more enjoyable experience.
• Cut down on advertising costs – you’ll want to advertise your products in the most effective manner possible. LED digital signage helps to boost sales with graphic presentations. Plus, it eliminates the need for disposable brochures and leaflets that are regularly discarded, cutting down on overall costs as a result.

Placement and presentation tips

Those are a few examples of the aims you might have for your LED digital signage. Whatever you choose though, a constant feature of effective digital signage displays is correct placement. For example, in large stores where it’s easy to get lost, you’ll want to display a welcome message and a directory in the lobby or the front of the store. Moreover, you’ll want to have things like sales promotions and advertising messages on smaller displays at purchase points throughout your store.

The type of content that you display is also a key part of creating an effective signage campaign. We’d recommend placing text-heavy messages in positions near waiting areas where people are likely to linger and have time to read them. More image-heavy designs on the other hand, are much better suited to locations where customers are on the move and only have a limited amount of time to comprehend them.

Digital signage is a brilliant tool for delivering dynamic and engaging messaging, but it requires a clear strategy with well-defined objectives. Here at Scanlite, we know what it takes to create an effective LED digital signage programme, and you can check out our work to see for yourself how we can help you. If you have any questions, feel free to give us a call today on 01253 302723, or email us on   sales@scanlite.co.uk.  We’re always happy to help!