Turn up the heat on your advertising with digital signage

Digital signage has become a powerful tool for businesses to captivate and engage their target audience. As the summer season approaches, it’s the perfect time to explore the endless possibilities that our digital signage offers. Whether you’re a retailer, hospitality provider, or event organiser, leveraging digital signage effectively can help you convey your message, boost brand awareness, and drive desired actions, and here at Scanlite, our digital signage solutions can help you do just that. With that in mind, let’s dive into a few strategies and tips that you can use to make the most of your digital signage during the summer months.

Embrace vibrant visuals

Summertime is synonymous with vibrant colours, joyful imagery, and lively atmospheres, so it’s important that the imagery you display reflects this. When using your digital signage, incorporate bright and eye-catching visuals that embody the essence of summer. Utilise high-resolution images and videos featuring outdoor scenes, refreshing water activities, scenic landscapes, or people enjoying summer-themed experiences like barbecues or camping. These kinds of visuals will instantly draw attention and create an emotional connection with your audience.

Promote seasonal offers and events

Summer is a time when people are actively seeking experiences and looking for deals. So, leverage digital signage to promote your summer-specific offers, discounts, and events. Display compelling content that showcases your products, services, or event details while incorporating enticing call-to-action messages. There are a variety of way you can do this – try using scrolling text, countdown timers, or animations to create a sense of urgency and drive foot traffic or online engagement to your brand.

Real-time updates and information

The ever-changing nature of summer activities and events means that keeping your digital signage content up-to-date is a really important way of maintaining the relevance of your message. With digital signage, you can display real-time information about upcoming events, weather updates, schedule changes, or special promotions, providing valuable and current information can keep any potential customers aware of your most recent offerings. This is really important in a market where trends can change on an almost weekly basis, so having the ability to advertise in a quick and efficient manner means you can stay ahead of the competition.

Location and contextual relevance

One of the key things to consider when setting up your digital signage is the location and context in which your digital signage is placed. As a general rule, it’s good to identify high-traffic areas around your business during the summer season, such as beaches, parks, shopping centres, or outdoor events, to maximise exposure. And what’s more, it’s worth tailoring your content to match the specific interests and needs of the audience in those locations. For example, if your digital signage is near a popular beach, display content related to sun protection, summer fashion, or local tourist attractions.
All in all, digital signage is a versatile tool that can amplify your summer messaging and enhance your brand’s visibility. If you’d like to experience the benefits that digital signage can have on your business for yourself, then you’re in exactly the right place.

We’re determined to remain at the forefront of that evolution here at Scanlite. We’ve been providing our customers with the best digital signage solutions for over 40 years. If you’re interested in adding a cutting edge digital displays to your business, you’re in exactly in the right place. We provide a variety of indoor digital display screens, LED video walls, and outdoor digital screens, which can be tailored to suit a variety of needs and locations. To find out how we can help you, feel free to give us a call today on 01253 302723.