How to use digital signage to build brand awareness

In today’s digital age, effective brand promotion requires innovative strategies. Digital signage has emerged as a powerful tool for businesses to build brand awareness as it offers an interactive and engaging way to connect with target audiences. Here at Scanlite, our experts create tailor made digital signage solutions for a range of clients, spanning a variety of sectors. We know what it takes to effectively use digital signage to boost brand awareness and drive customer engagement – so here are a few of our top tips!

Key tips for building brands awareness with digital signage

There are a few key factors worth keeping in mind when planning out your digital signage campaign. If you want to build a strong brand that captures the attention of your customer base, here’s what you need to do.

• Define your brand objectives – determine what message or image you want to convey to your audience through our digital signage. Clarifying your objectives will help guide your signage strategy – , there are different ways in which you can convey your objectives through digital signage, whether it’s increasing brand recognition, showcasing products, or promoting specific campaigns.
• Know your audience – understanding your target audience is crucial for effective brand communication, so you’ll need to make sure you conduct sufficient market research to gain insights into your customers’ demographics, preferences, and behaviours. This information will help you tailor your digital signage content and ensure it resonates with your audience, driving better brand awareness.
• Create engaging content – compelling content is the backbone of successful digital signage. Design visually appealing graphics, videos, or animations that align with your brand identity. Keep the content concise, clear, and easy to understand at a glance, and consider using eye-catching visuals, vibrant colours, and bold typography to grab people’s attention and leave a lasting impression.
• Choose the right locations – identify high-traffic areas where your target audience is likely to be present. It’s best to select locations that provide maximum visibility and exposure for your digital signage, such as shopping centres, transportation hubs, retail stores, or popular event venues can be excellent choices. Ensure that the signage is visible and easily accessible to create maximum impact.
• Incorporate interactive elements – make your digital signage interactive to engage viewers and encourage active participation. You can do this with touch screens, QR codes, or social media walls which allow users to explore more about your brand, products, or services. Interactive elements create a memorable experience, increasing brand recall and encouraging social sharing.
• Monitor and update content – regularly monitor the performance of your digital signage to gauge its effectiveness. Generally, it’s handy to collect data on viewer engagement, feedback, and conversion rates to measure its impact on brand awareness. From here, you can then use this information to refine your content strategy and make necessary adjustments to keep the messaging fresh and relevant.
• Integrate social media – leverage the power of social media by integrating it with your digital signage. Display real-time social media feeds, user-generated content, or hashtags related to your brand, as these will encourage viewers to interact and share their experiences. This synergy between digital signage and social media can significantly amplify brand reach and foster help you to foster an online community.

Digital signage for any business

Our digital signage solutions offer a dynamic and impactful platform to build brand awareness. Embrace the power of digital signage, and you can unlock new opportunities for brand growth and customer engagement! Our decades of experience and in-house expertise allows us to tailor a range of digital signage solutions to your needs, whether you’re looking for a permanent fixture at a specific site, or you only need to rent an LED display. Our services encompass everything from pharmacy crosses, to full LED video walls, simple time & temperature and LED scoreboards.

To find out more how we can help you, feel free to give us a call today on 01253 302723. Let’s kickstart your success this summer!