It’s summer time, so it’s an excellent time to make the most of the warm weather by upgrading your restaurant or bar by introducing some smart digital signage solutions to your outdoor seating area. When operating a bar or restaurant, there are a variety of advertising factors that you need to take into account such as menu items, specials, drinks offers, promotional materials and so on. LED digital signage is by far the quickest and most efficient way of advertising your products and services, while simultaneously improving the overall experience of your customers.
Here at Scanlite, we provide a range of indoor digital display screens, as well as outdoor LED digital displays which can provide your business with a range of benefits. So, here’s our list of the top four ways in which introducing LED signage can benefit your hospitality business.
Customer engagement
It’s becoming increasingly popular for bars and restaurants to use LED displays to create social engagement with their customers through interactive competitions, advertisements, and social media tags.
For example, using your LED screen as a social media wall gives you the opportunity to create engaging content that customers will want to share. Pictures, teasers, videos, contests, and giveaways are all amongst some of the top ways to create engagement with your customers. According to studies, businesses can achieve a noticeably higher customer satisfaction rate if they can show they’re active in social media, and actively engage their customers online.
Social media is a powerful tool which you can use to advertise your business, as well as create an engaging atmosphere within your establishment. For more insight into the benefits of social media advertisement, check out our post on: ‘Why social media walls can be so beneficial to your events’. Many of the points in there are particularly relevant to a hospitality setting!
Advertise to specific audiences
LED screens afford you an unlimited space from which to advertise special offers from. The nature of this advertising technique allows you to promote specific menu items or specials at different times of the day, which means you can maximise your sales opportunities. For example, you can display ‘lunchtime specials’ in the early afternoon, then promptly switch over to ‘happy hour deals’ as the evening creeps in. By doing this, you can effectively advertise to different audiences at specific times, drawing in new customers and further increasing sales.
Provide a visual stimulus
Following on from our point above on special offers, customers absolutely love a deal – even more so when they can physically see exactly what they can get for their money! It’s true what they say: people eat with their eyes, and LED screens allow you to use pictures of your creations to entice people into purchasing them. In times gone by, specials boards mainly consisted of a chalk board or disposable print-out menu, with the daily offers listed off in fairly unremarkable fashion. If you can use LED screens to provide your customers with a visually stimulating advert, you’re far more likely to make sales.
Sales increase anywhere from 15-150%
Here’s the thing, if you choose to invest in LED digital signage, on average you can expect to see an increase in sales, anywhere from 15-150%. With its potential for customer engagement, and its almost endless possibilities for creating stimulating visuals, LED Screens are a sleek, savvy and efficient method of advertisement, that’s extremely attractive to the modern audience. So, if you’re looking to boost your sales through smart advertising, you’re in the right place.
Here at Scanlite, we provide a variety of indoor digital display screens, LED video walls, and outdoor video display screens, which can be tailored to suit a variety of needs and locations. To find out how we can help you, feel free to give us a call today on 01253 302723, or email us on sales@scanlite.co.uk.
