Here at Scanlite, we know that in the competitive world of entertainment, theatre owners are constantly looking for new ways to attract audiences and improve their profit margins. One way to do this is through the use of digital signage. Our digital signage solutions can be used to display a variety of useful information, including showtimes, upcoming events, and advertisements for your theatres. Here are some of the top ways that our digital signage can benefit your theatre business!
Attract customers
This is one of the most obvious (but most important) advantages. Our digital signage can help to attract more customers to your business by displaying eye-catching graphics and videos. This can be especially effective in areas with high levels of foot traffic, like shopping centres or busy high-streets. By displaying information about upcoming shows and events on digital screens, you can pique the interest of passers-by with stimulating imagery that encourages them to attend your venue. Plus, given that theatre is often showy by nature, our digital screens can better convey the smooth motion of dancers, or the majesty of a musical live show than a standard poster.
Improve the customer experience
Our digital signage solutions can also be used to provide customers with a better experience by displaying information about the show, such as cast and crew bios, plot summaries, and reviews. This can help to build anticipation and excitement for the show, and provide your customers with valuable information regarding what they’re about to see. Plus, digital signage can provide improved safety visuals, so your customers can see clearly where the exits are in the unlikely event of an emergency.
What’s more, a tactically placed screen can be used to display advertisements for upcoming shows, concessions and merchandise, which can help to increase your revenue by promoting additional sales.
Save on time and resources
One of the key benefits of our digital signage is that they can save you a lot of time and resources by automating the process of updating showtimes and providing valuable information like safety procedures. This can be especially beneficial for theatres with multiple stages, as it can be very time consuming to manually update information on each display like you would have to on poster advertisement boards. Plus, if your show is delayed or altered for reasons outside of your control, it can help you get the message out rapidly, which may avoid annoying your audiences.
Improve your brand identity
Finally, our digital signage can be used to enhance your theatre’s brand by displaying its logo, colours, and other branding elements in a cohesive and stimulating way. This can help to create a more modern, updated image for your theatre that customers will favour over older, run-down venues. Plus, an effective brand display can help to build brand recognition among customers, encouraging them to come back.
In short, digital signage can be a valuable tool if you’re looking to attract more customers, increase revenue, and improve the overall customer experience within your theatre. By using digital signage to display a variety of information, you can create a more engaging and interactive environment for your audiences, as well as increase your profit margins.
Here at Scanlite, we’ve got a wealth of experience with theatre projects, and plenty of case studies you can look at to draw inspiration from. So, if you’re still working out your objectives for your signage, or how to achieve them, we always make it as personal as we can when it comes to collaborating with specific sectors.
We tailor each of our solutions to the specific requirements of the job. With more than 40 years of experience behind us, we know our digital signage inside out, including the many ways in which it can be used to achieve your goals as a business. To find out more how we can help you, feel free to give us a call today on 01253 302723, or email us at sales@scanlite.co.uk. Let’s kickstart your success this year!
