If you’re an event organiser, you’ll probably be putting the finishing touches on your plans to ensure you get the most out of your event this summer. And while most events tend to have all the essentials in common, such as food stands, music, entertainment and stalls, it’s also worth thinking about digital signage too!
So, why can digital signage be so beneficial? Well, essentially, because it can serve as an important medium to grab your audience’s attention, especially if you have a message to convey or a product to promote. What’s more, digital signage can be used to share important information to large crowds quickly and efficiently.
One recent study found that digital signs capture 400% more views than static displays, and they have been shown to improve queue management and reduce perceived wait times by more than 35%. Those are just a couple of the key reasons why so many people are using digital signage for events! And if you’re considering it for yours, you might be interested to know which three types of events benefit the most from implementing digital displays this summer.
Music festivals
Music festivals are arguably one of the best places to utilise summer signage. Music festival attendee numbers can range anywhere from hundreds of people to tens of thousands, so it’s the perfect opportunity for sponsors or brands to engage with new and potential customers. The time people spend in one space is significantly longer at music festivals, making brand recall higher than average. And if you add vibrant colours and moving displays into that mix, it creates a potent recipe for standing out and improving your customer engagement. Digital signage can also help attendees to feel more at ease at the festival, as it can help to signpost important areas and essential facilities such as toilets, fire exits and medical tents.
Outdoor Digital displays can also be integrated into the festival’s plan too. Important information like site navigation, line-up changes or safety notices are all more likely to be seen by attendees if they’re eye-catching and memorable.
Food festivals
Similar to music festivals, food festivals also benefit massively from the use of summer signage. Event signs can be used to help attendees navigate their way around the festival, and they can be used to display safety notifications and public information too, such as opening and closing times. As well as providing a dynamic and memorable experience, digital signage can be used as an interactive medium for displaying photographs, ordering food and drinks, as well as submitting that all-important customer feedback!
As an organiser, it can also provide you with valuable extra opportunities to further interact with customers through the use of additional features such as QR codes, which can be used to transfer modifiable information from the sign to the customer’s phone. This can be particularly helpful when it comes to site maps or cashless payments.
And as we touched on earlier with music festivals, digital signage can also help to reduce wait times – unquestionably the bane of many festival organisers due to the high foot traffic. And at food festivals where attendees are constantly queueing for food and drinks, cutting down these wait times is going to enhance your attendees’ overall experience and make it a more memorable occasion for them.
Pop-up events
Pop-up events are usually temporary events in unique spaces typically lasting a few hours to a day or two at most. The novelty of pop-up events can sometimes lie within the element of surprise, as they’re sometimes announced last minute. Pop-up events provide a brilliant way to increase brand awareness and to attract the attention of consumers. This can be further streamlined with the use of digital signages’ vibrant colours and moving imagery. It’s also much more time-efficient and environmentally friendly to pass out information on a screen, rather than in the form of traditional signage like pamphlets or flyers. If the pop-up event is touring, it’s also much more cost-effective to have one digital sign which can be updated easily for each location, than having to print the details in several iterations of traditional copy.
Another way digital signs can be utilised at pop-up events is for customer interaction. Since pop-up events usually place a heavy focus on grabbing the attention of customers (and potential customers) to attract new leads and test out new concepts, an interactive digital sign is a great way to capture and measure customer interest in real time. This can be accomplished via the use of touch-screen digital signage or via the use of cross-platform integration such as QR codes and social media.
Ultimately, there’s an almost endless amount of reasons as to why it’s a great idea for you to incorporate digital signage ideas into your event this summer. From providing important information and engaging with audiences, to heightening brand recall and collecting important data, digital signage creates a great and more memorable experience for your customers, helping to streamline the process and making the event more likely to go off without a hitch.
Whatever your event, if you’re looking to enhance the experience for your attendees, then you’re in exactly the right place. With more than 40 years of experience to our name here at Scanlite, we know our digital displays inside out, including the many ways in which they can be used to achieve your goals as a business. Find out more about how we can help your business by giving us a call today on 01253 302723, or email us at sales@scanlite.co.uk. We’re always happy to help!
