How did universities communicate with students before technology? There’s no doubt that higher education marketing has evolved in recent years, with social media profiles and email campaigns all becoming a staple in student engagement. One technological strategy that’s definitely made a difference is digital signage, with universities around the UK taking advantage of this modern marketing method.
At Scanlite, we’ve helped our clients reach a wider audience with digital signs for over 40 years. If you’re wondering how our signage can help you engage potential students, here’s everything you need to know.
1. Create an interactive atmosphere
Digital signage with bright colours and bold designs creates a fun, vibrant atmosphere in a university. You can also enable interactive features with touchscreen capabilities or cameras, allowing new students to actively get involved with your messaging. By doing this, you create an image of your university that embraces student involvement and technology for a futuristic, cohesive feeling that brings everyone together.
2. Encourage dynamic education
Gone are the days of pens and paper being the only educational tool. Now, universities need to embrace contemporary digital methods of learning if they want to remain relevant. With digital signage, you show new students that you’re a technology-positive environment, engaging them by encouraging a more dynamic approach to learning.
3. Speak to students on their level
Young people are tech-savvy. They’re used to receiving information digitally and often read blog posts and social media posts instead of physical newspapers and letters. Even if your university has been established for hundreds of years, it’s crucial you adapt to this new way of sharing information if you want to engage your newest undergraduates, and digital signage makes that simple.
4. Priorities safety and help new students
A key feature of digital signage is that you can easily upload images and videos to your entire system. This is particularly important on campus where the safety of students has to be a priority, and there’s no better way to engage students in an emergency event than with a flashing digital sign. You can also add interactive maps to your signage, helping new pupils get where they need to go safely and on time.
5. Enhance a feeling of community
Digital signage around your university helps to create a cohesive feeling in your space and one that’s designed to appeal to the younger generation. You’re trying to reach new students and that won’t go unnoticed. With the right messaging in your signage, you’ll amplify a feeling of community in your university alongside a fun, positive vibe.
With over 40 years of experience, our team at Scanlite know everything there is to know about digital signage, including how it can be used to engage students at your university. To learn more, feel free to get in touch with our team on 01253 302 723 and we’ll be more than happy to chat! In the meantime, be sure to take a look around our website to discover our products.